News Release

Dec 04, 2002

Decision Intelligence and ComplementSoft Announce Immediate Availability of ModelPro* Data Mining Templates for Simplified Database Marketing Statistical Modeling Analytics

Chicago IL & Minneapolis MN, December 4, 2002 - ComplementSoft LLC, the software development company for ASAP* - a software productivity add-on for SAS*, and Decision Intelligence Inc. (DII), a database marketing analytics company recently formed by former Fingerhut* Business Intelligence executives- announced today the immediate availability of ModelPro*, a product that delivers best practices data mining modeling templates for use by companies utilizing database marketing.

With ASAP's Template Manager*, SAS* users have been able to edit both existing and new SAS* programs more quickly and efficiently by using the SAS* syntax templates built into the ASAP Template Manager*. In conjunction with DII, ComplementSoft* will now be offering ModelPro*, a series of SAS* templates for data mining developed by DII for predictive/statistical modeling. Companies needing database marketing expertise can now have the ability to quickly produce customized, cost effective, predictive models using SAS* without all the costs of employing expert in-house statisticians.

ModelPro* Speeds and Simplifies the Development of Predictive Models

ModelPro* represents a collection of expertise and experience unmatched by other products. The pre-built functionality of the product automates the processes of data sampling and cleansing, data reduction, and response modeling for most predictive data problems. DII co-founder and chief developer Matthew Redlon stated, "ModelPro* is a simple-to-use, yet sophisticated approach to data analysis. It captures years of data analysis and modeling best practices from leading practitioners, and gives both novice and expert analysts the tools to streamline and structure the data mining process. It exemplifies the DII desire to do state-of-the-art analytics with relative ease."

With ModelPro*, users can directly and quickly utilize the breadth of experience in each and every modeling effort, build models efficiently, provide process standards, and train new analysts without costly consulting dollars. The ModelPro* templates can be applied in statistical modeling within the Direct Mail, Retail, Financial, Health Care, and other industries.

Applied statisticians with years of actual modeling experience defined and wrote all of the code, capturing real life modeling experience (not relying solely on theoretical statistics). Most other data mining programs require an analyst to build models from scratch, without road maps or guiding principles. The ModelPro* program provides a modeling template useful for less experienced analysts as well as providing a framework for more experienced analysts. Seasoned analysts can easily combine their own custom SAS* code with the macros offered in ModelPro*.

Ed Schroeder, CEO of ComplementSoft* said today "We are extremely pleased with this new product offering and our alliance with Decision Intelligence, Inc. DII is very highly regarded in the database marketing industry for their leading edge analytical capabilities and best practices approach to standardization. With their knowledge of SAS*, data mining analytics, and database marketing, companies will find a rapid, cost-effective, and accurate solution."

Randy Erdahl, a co-founder of Decision Intelligence and former director of Fingerhut's Business Intelligence group stated, "We are very excited about this new product and our strategic relationship with ComplementSoft*. ModelPro* was developed to allow companies to be more effective, and represents decades of analytical knowledge and expertise. ComplementSoft's ASAP* tool is the perfect productivity add-on to allow users of SAS* to become more productive, more quickly. Combining the two technologies will allow any direct marketer to develop predictive models more efficiently and at costs magnitudes lower than those using traditional analytic vendors' tools."

"In effect, we are putting into a bottle the state-of-the-art modeling process developed over years at Fingerhut. In-house analytical groups can deploy modeling best practices on their own databases as successfully as we did at Fingerhut," added Bill Flach, co-founder of DII and former Group CIO of database marketing at Fingerhut.

Pricing and Availability

ModelPro* is available now by contacting ComplementSoft at sales@complementsoft.com. Pricing is based on the number of users. In general, pricing is magnitudes less than other more complex solutions. "At these price levels, ModelPro* can help any size analytical organization achieve improvement and capacity at a much lower total cost of ownership than any other statistical modeling software in the marketplace," explains Erdahl.

About Decision Intelligence, Inc.

Decision Intelligence Inc. (DII) is a premier database marketing and business intelligence company that has been formed to provide database marketing solutions consisting of analytical consulting services and products. Companies wanting to leverage information within customer databases to enhance the value of their businesses through a best practices approach will find DII a premier partner. Several former members of the highly successful Fingerhut Business Intelligence group recently founded DII. For more information please visit www.dii-online.com or email contact@dii-online.com or contact: Randy Erdahl at (612) 210-2675 or Bill Flach at (612) 597-3770

About ComplementSoft* LLC

ComplementSoft* designs, manufactures, and markets software products that are designed to raise user productivity by bringing to market inexpensive new software productivity add-ons with new functionality to established software applications. ComplementSoft's* patented architecture and patented product are built entirely upon Java* and XML - allowing its applications to run on Windows*, UNIX*, and Linux*. ComplementSoft's* automatic visual code diagramming adds significantly to the usability and manageability of a SAS installation while decreasing total costs. For more information contact: Fen Hiew 612-414-7898 or visit www.complementsoft.com or email sales@complementsoft.com.

*ComplementSoft and ASAP are trademarks of ComplementSoft LLC. ModelPro is a trademark of Decision Intelligence, Inc. All other trademarks are trademarks of their respective owners.